The Hand Cap

Our legendary hand on your go-to cap for any fashionista. 

This might well be the most recognizable Italian gesture and is used in so many different ways: “Ma dai”; “Ma cosa stai dicendo?” or “Dici sul serio?”. Especially the last one “are you serious”, was probably the most common reaction, when we said that we will go alcohol-free! As back then those skeptical reactions empowered us even more to commit to our vision, we wanted to integrate it into our FREEDL-DNA.