Blog

A Cyclist’s Guide to Merano: Lana and its favorite valley VOL. 3
Episode 3: Lana — Ultental via St. Helena — Weißbrunn and Back by Anna Tröbinger...

A Cyclist’s Guide to Merano: Lonely Roads & Steep Climbs VOL. 2
In our FREEDL DOLCE CLUB series, we share the roads we call home in South Tyrol. Of course, names like Passo Stelvio and Timmelsjoch are legendary, but beyond those icons lies a whole world of hidden routes — sometimes spicy, sometimes flowing effortlessly.

A Cyclist’s Guide to Merano: Lonely Roads & Steep Climbs
Episode 1: Merano – Verdins – Oberkirn – Tall – Passeiertal Loop by Anna Tröbinger...

The FREEDL Dirty Martini: A Fresh Take on a Timeless Classic
From Mexico to Your Glass While traveling through Mexico, I discovered a cocktail that instantly...

FREEDL goes FORBES Italia
FREEDL Honored Among Top 10 at Taste 2024 in Florence! We are thrilled to announce...

Embrace sustainability and social impact
THE FREEDL BAG Shop the bag now. Let us introduce you to The FREEDL Bags, small upcycled...

First place in the category of nonalcoholic beers!
First place in the category of nonalcoholic beers! FREEDL Calma got awarded 10/10 points in...

The non-alcoholic Barguide for Südtirol
The non-alcoholic Barguide for Südtirol Over the past years, the mindful drinking scene has evolved...

The non-alcoholic drinks menu
How to create the perfect menu “Including alternatives on the menu for me is about...

Basil as a superfood from next door
Fun fact: In the past basil was called “Brain-Herb”, because it was said to have...

THE ALPINE SUPPER CLUB
At the 6th of July: Experience a unique Supper Club event with Friends & Butter, two Berlin-based private chefs, as they take over a traditional mountain farm in Südtirol for a one-night-only tavola
the beauty of resetting the day with an aperitvo















