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A Cyclist’s Guide to Merano: Lonely Roads & Steep Climbs VOL. 2
A Cyclist’s Guide to Merano: Lonely Roads & Steep Climbs VOL. 2
Sep 16, 2025

In our FREEDL DOLCE CLUB series, we share the roads we call home in South Tyrol. Of course, names like Passo Stelvio and Timmelsjoch are legendary, but beyond those icons lies a whole world of hidden routes — sometimes spicy, sometimes flowing effortlessly.

A Cyclist’s Guide to Merano: Lonely Roads & Steep Climbs
A Cyclist’s Guide to Merano: Lonely Roads & Steep Climbs
Aug 29, 2025
Episode 1: Merano – Verdins – Oberkirn – Tall – Passeiertal Loop by Anna Tröbinger...
The FREEDL Dirty Martini: A Fresh Take on a Timeless Classic
The FREEDL Dirty Martini: A Fresh Take on a Timeless Classic
Jul 31, 2025
From Mexico to Your Glass While traveling through Mexico, I discovered a cocktail that instantly...
FREEDL goes FORBES Italia
FREEDL goes FORBES Italia
Feb 29, 2024
FREEDL Honored Among Top 10 at Taste 2024 in Florence!  We are thrilled to announce...
Embrace sustainability and social impact
Embrace sustainability and social impact
Aug 07, 2023
 THE FREEDL BAG Shop the bag now. Let us introduce you to The FREEDL Bags, small upcycled...
First place in the category of nonalcoholic beers!
First place in the category of nonalcoholic beers!
Jul 04, 2023
First place in the category of nonalcoholic beers! FREEDL Calma got awarded 10/10 points in...
The non-alcoholic Barguide for Südtirol
The non-alcoholic Barguide for Südtirol
Mar 14, 2023
The non-alcoholic Barguide for Südtirol Over the past years, the mindful drinking scene has evolved...
The non-alcoholic drinks menu
The non-alcoholic drinks menu
Mar 14, 2023
How to create the perfect menu “Including alternatives on the menu for me is about...
Why we call it calma
Why we call it calma
Feb 13, 2023
 „Calma ti [chill] & get a beer“ – the only thing you want to hear...
Basil as a superfood from next door
Basil as a superfood from next door
Jan 21, 2022
Fun fact: In the past basil was called “Brain-Herb”, because it was said to have...

THE ALPINE SUPPER CLUB

At the 6th of July: Experience a unique Supper Club event with Friends & Butter, two Berlin-based private chefs, as they take over a traditional mountain farm in Südtirol for a one-night-only tavola

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handcrafting
handcrafting

Everyday we are giving our best to put the alpine vibe into our bottles and enable you to drink like there is a tomorrow.

OUR STORY
rethinking  brewery
rethinking brewery

We are convinced that we must not only imitate traditional alcoholic products, but rethink the entire category from scratch.

THE BREWERY

the beauty of resetting the day with an aperitvo

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