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A Cyclist’s Guide to Merano: Lonely Roads & Steep Climbs VOL. 2
A Cyclist’s Guide to Merano: Lonely Roads & Steep Climbs VOL. 2
16. Sep 2025

In our FREEDL DOLCE CLUB series, we share the roads we call home in South Tyrol. Of course, names like Passo Stelvio and Timmelsjoch are legendary, but beyond those icons lies a whole world of hidden routes — sometimes spicy, sometimes flowing effortlessly.

A Cyclist’s Guide to Merano: Lonely Roads & Steep Climbs
A Cyclist’s Guide to Merano: Lonely Roads & Steep Climbs
29. Aug 2025
Episode 1: Merano – Verdins – Oberkirn – Tall – Passeiertal Loop by Anna Tröbinger...
The FREEDL Dirty Martini: A Fresh Take on a Timeless Classic
The FREEDL Dirty Martini: A Fresh Take on a Timeless Classic
31. Jul 2025
From Mexico to Your Glass While traveling through Mexico, I discovered a cocktail that instantly...
FREEDL goes FORBES Italia
FREEDL goes FORBES Italia
29. Feb 2024
FREEDL Honored Among Top 10 at Taste 2024 in Florence!  We are thrilled to announce...
Embrace sustainability and social impact
Embrace sustainability and social impact
07. Aug 2023
 THE FREEDL BAG Shop the bag now. Let us introduce you to The FREEDL Bags, small upcycled...
First place in the category of nonalcoholic beers!
First place in the category of nonalcoholic beers!
04. Jul 2023
First place in the category of nonalcoholic beers! FREEDL Calma got awarded 10/10 points in...
The non-alcoholic Barguide for Südtirol
The non-alcoholic Barguide for Südtirol
14. Mar 2023
The non-alcoholic Barguide for Südtirol Over the past years, the mindful drinking scene has evolved...
The non-alcoholic drinks menu
The non-alcoholic drinks menu
14. Mar 2023
How to create the perfect menu “Including alternatives on the menu for me is about...
Why we call it calma
Why we call it calma
13. Feb 2023
 „Calma ti [chill] & get a beer“ – the only thing you want to hear...
Basil as a superfood from next door
Basil as a superfood from next door
21. Jan 2022
Fun fact: In the past basil was called “Brain-Herb”, because it was said to have...

THE ALPINE SUPPER CLUB

At the 6th of July: Experience a unique Supper Club event with Friends & Butter, two Berlin-based private chefs, as they take over a traditional mountain farm in Südtirol for a one-night-only tavola

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Handwerk
Handwerk
Jeden Tag geben wir unser Bestes, um den alpinen Vibe in unsere Flaschen zu bringen und dir zu ermöglichen, zu trinken als gäbe es ein Morgen.
Unsere Geschichte
Brauerei neu denken
Brauerei neu denken
Brauerei neu denken: Wir sind davon überzeugt, dass wir nicht nur traditionelle alkoholische Produkte nachahmen, sondern die gesamte Kategorie von Grund auf neu denken müssen.
Die Brauerei
Die Schönheit, den Tag mit einem Aperitif neu anzufangen
Alle entdecken